
Image Courtesy of Minneapolis Saint Paul Metropolitan Airports Commission
Leveraging technology to provide exceptional airport experiences
How emerging technologies are helping the Metropolitan Airports Commission transform MSP Airport into a model of passenger satisfaction, efficiency and sustainability
By Brian D. Ryks, AAE, Executive Director and Chief Executive Officer | Metropolitan Airports Commission
When Minneapolis-St. Paul International Airport (MSP) was established more than a century ago, it quickly became a gateway to the world and an economic engine for our region. Following decades of growth and evolution, MSP — the largest in a system of Twin Cities airports owned and operated by the Metropolitan Airports Commission (MAC) — has become a hub for emerging technologies. These innovations help us fulfill our purpose of providing exceptional airport experiences so Minnesota thrives.
The first step we took in embracing emerging technologies was to conduct a thorough evaluation of our capabilities. Based on this assessment, we made a major investment in foundational infrastructure to support the growth, development and integration of technology. We also focused on aligning this work with our digital innovation strategy, helping us advance three objectives:
- Better understanding passenger needs
- Advancing operational efficiencies
- Increasing sustainability
Understanding passenger needs
At MSP, emerging technologies are transforming the passenger experience by giving us deeper insights into traveler needs. This helps us streamline airport navigation and enhance non-aeronautical revenue opportunities.
- Data analytics: Increasing computing power and AI have transformed the way MSP uses data analytics to support strategic decision-making. One of the most impactful initiatives we’ve implemented was collecting data on concession sales.
By analyzing this sales data, we can make better informed decisions about product trends and venues that can shape future concession opportunities — where certain stores or restaurants may be most desired and which concepts will most likely fulfill the demand of our passengers. This data-driven approach enhances passenger satisfaction and optimizes revenue generation for the airport and its concessionaires.
Another example of the power of data can be found in our partnership with Copenhagen Optimization on MSP RESERVE. This collaboration allows passengers to schedule a time to go through the Transportation Security Administration (TSA) screening line. This free service gives travelers greater control over their journey, reducing stress and enhancing their overall experience. Since its launch, more than 140,000 passengers have taken advantage of the program.
We also piloted the Better Airport program in 2023 in partnership with many stakeholders, including the TSA, to forecast and better align staffing with passenger demands during busy periods. For instance, using the software to examine flight schedules from 5–8 a.m., we can determine the number of passengers traveling during these peak morning hours and assess that impact on airline check-in areas, staffing requirements and TSA security checkpoints. This ensures that resources are allocated efficiently, improving passenger flow and operational performance.
MSP RESERVE achieves our goal of creating less congestion at TSA checkpoints, as passengers are ensured shorter wait times in a separate security line, often arriving to the airport earlier to flatten peak demand times By arriving at their gates earlier, they are more relaxed with time to enjoy MSP restaurants, stores, art, live music performances or other entertainment happening throughout the terminals.
- Online programs: In addition to MSP RESERVE, we created a prebook parking program where passengers can purchase and reserve a parking space online at a discounted rate before arriving at the airport. Dynamic pricing allows us to adjust prices based on demand. At times of lower demand, we can modify rates to provide even more savings for customers.
- Downloadable navigation app: We strive to create an exceptional experience for all passengers, including those living with disabilities and special needs. In 2024, we expanded our Airports Council International-accredited accessibility program with a free, downloadable Aira American Sign Language app. Available on mobile phones, this service gives deaf and hard-of-hearing passengers on-demand access to professional ASL interpreters who assist them remotely with checking in, changing flights, making retail transactions or finding ground transportation options.
These emerging technologies ensure a more seamless, stress-free travel experience by enabling passengers to receive critical flight updates, gate changes and other valuable information.
More than 900 digital signs on MSP’s campus communicate real-time, relevant information to customers.
Clear wayfinding and a downloadable navigation app guide customers through the MSP campus.
An expansion of Terminal 2 at MSP will incorporate innovative technologies to accommodate increasing air travel demands.
Images Courtesy of Minneapolis Saint Paul Metropolitan Airports Commission
Advancing operational efficiencies
Beyond enhancing the passenger experience, we also use emerging technologies to improve our operations. By streamlining processes, optimizing resource allocation and strengthening data-driven decision-making, we increase efficiency across our airport system. Our embrace of new technologies has led us to innovative solutions that help MSP operate smarter and more effectively.
- Digital IDs: In addition to biometric exit systems and simplified arrival processes already in place at MSP, we are supporting the technology infrastructure required for digital identification that further enhances passenger processing for airlines or government partners. Digital driver’s licenses or passports streamline passenger identity verification using encrypted, digital versions of government-issued identification stored on mobile devices, typically in digital wallets like Apple Wallet, Google Wallet or TSA-approved apps. At security checkpoints, passengers tap or scan their mobile device at a dedicated reader instead of handing over a physical ID. Once verified, passengers proceed through security without additional manual ID checks, reducing wait times.
- Fleet telematics: We recently installed GPS technology, sensors and data analytics to monitor and manage the airport’s vehicle fleets. These systems collect and transmit real-time data such as vehicle location, fuel consumption, engine performance and route efficiency. For example, by analyzing GPS and fuel consumption data, we can identify areas where snowplows may be overlapping coverage or taking less efficient routes, allowing us to adjust deployment strategies, reduce unnecessary fuel burn and clear runways and aprons safer and faster.
- Digital signage: Building on our commitment to accessibility and real-time communication, we invested heavily in MSP’s digital transformation and streamlined the management of our digital assets to a single, customizable canvas to support operational activities. Today, there are more than 900 digital signs on MSP’s campus, communicating real-time, relevant information to customers at every step of their journey.
Greater sustainability
Along with improving airport operations, emerging technology is critical in advancing our sustainability efforts at MSP. Innovative technologies help us reduce MSP’s environmental impact while maintaining a world-class airport:
- Sustainable aviation fuel: We are committed to reducing greenhouse gases by 80% from buildings and operations by 2030, reaching net zero by 2050. Last year we earned “Level 3” in the Airports Carbon Accreditation Program, which requires the MAC to engage with airlines on carbon emissions. During our discussions with airlines, Delta shared its vision to make MSP a hub for sustainable aviation fuel development. To help realize that vision and advance our emissions goals, we worked with Delta and GREATER MSP, the Minneapolis-St. Paul Regional Economic Development Partnership, to form a coalition of businesses and educational institutions focused on advancing sustainable aviation fuel manufacturing. Scaling production to meet demand will be challenging, but momentum is strong and Minnesota is emerging as a national leader in this space.
- Electric vehicles: Beyond sustainable aviation fuel, MSP continues to invest in other solutions to lower our emissions, including expanding our electric vehicle fleet, integrating electric passenger loading bridges and installing EV charging stations for airline service vehicles and other ground equipment.
- Geothermal heating and cooling: Our carbon emission-reduction goals are also being incorporated into MSP’s 168,000-square-foot expansion of Terminal 2, which will incorporate geothermal climate control. This is expected to reduce the HVAC system’s energy use by 9%.
- Smart trash bin sensors: An effective sustainability program balances bold initiatives like sustainable aviation fuels with smaller, high-impact solutions, such as our growing trash receptacle sensor program. When a bin reaches 80% capacity, sensors send a real-time alert to janitorial staff, ensuring only full receptacles are emptied. This targeted approach has led to cleaner facilities, improved efficiency and significant reduction in plastic bag waste. It’s a powerful example of how automating routine tasks can drive meaningful environmental and operational benefits.
Engagement with industry trade organizations is another key element of our strategy. MSP actively participates in the American Association of Airport Executives’ Airport Consortium on Transformation Program, which focuses on advancing emerging technologies, as well as the Airport Cooperative Research Program, contributing to research and analysis that guide industry innovation.
Successful implementation of emerging technologies also depends on employees embracing them. We prioritize training and education to maximize our investment return and manage change by ensuring employees understand why and how to integrate new tools into their workflows.
An emerging leader in emerging technologies
By embracing emerging technologies, we are fulfilling our purpose of providing exceptional airport experiences so Minnesota thrives. As we continue to invest in forward-thinking solutions and foster strategic partnerships, MSP is positioned to deliver a smarter, more seamless and sustainable airport experience for all who travel through our doors.
ABOUT THE AUTHOR
Brian D. Ryks, AAE
Executive Director and Chief Executive Officer
Metropolitan Airports Commission
Brian D. Ryks, AAE, is the executive director and chief executive officer of the Metropolitan Airports Commission. He oversees Minneapolis-St. Paul International Airport and six general aviation airports, one of North America’s largest airport systems.
Under Ryks’ leadership, MSP has been recognized multiple times as the Best Airport in North America in its size category by Airports Council International. In 2023, the global analytics firm Cirium awarded MSP top honors for on-time performance, making it only the second U.S. airport to receive this distinction in the past decade. In 2024, MSP received the J.D. Power Award for achieving the highest customer satisfaction among North American mega airports.
In recognition of his leadership, Ryks was selected for the Minneapolis/St. Paul Business Journal’s 2024 Most Admired CEO list. Ryks is a licensed pilot with an instrument rating. He is an Accredited Airport Executive with the American Association of Airport Executives and serves on the Airports Council International-North America Board of Directors.
Contact him at [email protected].