In an effort to improve the quality of bus service in the Kansas City area, the first-ever bus rapid transit (BRT) service, the Metro Area Express (MAX), was introduced in July 2005. The service connects significant Kansas City areas, such as the River Market, downtown, Crown Center, midtown and the Plaza. It provides fast, frequent and convenient service and features the latest technology in the transit industry. One of the key features of MAX is its distinctive stations that were designed in concert with the existing Metro bus system, yet clearly identify the new service. All MAX stations have integrated branding identity, well-lit and easily identifiable station markers and specially designed passenger shelters. The station markers and shelters are made from durable stainless steel and standard parts that can be replaced with simple tools. All stations are clearly marked and named, featuring easy-to-understand route maps, neighborhood maps and real-time transit information. Using global positioning satellite (GPS) technology, riders have instant and constantly updated access to the exact arrival time of MAX. GPS technology also allows for automated announcements for station arrivals. Users benefit from having accurate information and certainty about timely arrival of the service.